Live and Virtual Keynotes
NEUROSCIENCE + EVENT DESIGN & EXPERIENCE|MARKETING & BRANDING|SALES & BUYER BEHAVIOR|LEARNING & DEVELOPMENT|TEAM BUILDING|LEADERSHIP & CULTURE|CUSTOMER EXPERIENCE
Wired for Engagement: The Neuroscience Behind Memorable Events
This session explores how understanding the brain’s natural processes—like trust-building, memory formation, and sensory engagement—can transform your events into extraordinary experiences that leave your audience inspired and connected. Whether you’re planning a corporate meeting, marketing activation, or large-scale conference, you’ll gain actionable strategies to design events that captivate and engage.
Key Takeaways:
- Learn how to leverage neuroscience principles to build trust and foster authentic connections during events.
- Discover how to craft challenging, engaging content that stimulates curiosity, retention, and emotional resonance.
- Apply multisensory techniques to design experiences that inspire action and create lasting value for your audience.
Ideal For:
Event Strategists, Experience Designers, Conference Producers, DEI Advocates, Event Tech Providers
NeuroMarketing in Action: Capture Attention, Evoke Emotion, Drive Results
Marketing is most powerful when it speaks to the brain. This session explores how to create campaigns and messaging that capture attention, trigger emotional resonance, and guide your audience toward action.
You’ll learn how neuroscience principles can strengthen every part of your strategy—from brand storytelling to ad creative to customer journey design. Whether you’re launching a campaign, optimizing a funnel, or crafting high-converting content, this session offers the tools to make your message unforgettable.
Key Takeaways:
- Understand how attention, emotion, and memory shape marketing effectiveness
- Use brain science to create persuasive content and experiences
- Apply cognitive triggers to increase brand impact and conversion
Ideal For:
CMOs, Brand Strategists, Marketing Directors, Content Creators, UX/UI Teams, Creative Agencies
The Brain Buys First: Neuroscience of Sales and Influence
Sales conversations are most effective when they align with how people actually make decisions. This session reveals how the brain processes trust, emotion, and perceived value, helping you structure pitches and buyer journeys that feel intuitive and compelling.
Whether you’re leading a sales team, selling high-ticket services, or navigating complex deals, you’ll walk away with powerful insights and practical tools to build stronger relationships and close more business—ethically and effectively.
Key Takeaways:
- Learn how to build trust and credibility using brain-based communication
- Discover how emotion and bias influence decision-making
- Apply neuroscience to create high-impact, conversion-focused sales experiences
Ideal For:
Sales Leaders, Business Development Professionals, SaaS Founders, Sales Enablement Teams, Entrepreneurs
Designing for the Brain: Neuroscience-Powered Learning Experiences
Learning is more effective when it mirrors how the brain naturally processes and retains information. This session gives you the tools to design training experiences that are more engaging, more inclusive, and more impactful.
You’ll explore how attention, memory, and motivation work together to shape how people learn and apply new skills. Whether you’re developing internal training, onboarding programs, or external education, you’ll walk away with a neuroscience-informed approach to improving learning outcomes.
Key Takeaways:
- Discover how to structure content to improve focus and knowledge retention
- Use brain-based techniques to increase engagement and learner motivation
- Create inclusive learning experiences that support diverse cognitive styles
Ideal For:
L&D Professionals, HR and Training Teams, Facilitators, DEI Specialists, Instructional Designers
Brains That Bond: Building Better Teams Through Neuroscience
Whether you’re guiding a leadership team, managing remote employees, or strengthening culture across departments, this session gives you the science-backed strategies to build teams that perform and thrive.
Key Takeaways:
- Understand the neuroscience behind trust, connection, and collaboration
- Apply brain-based tools to improve communication and reduce team friction
- Foster environments where diverse perspectives and ideas can flourish
Ideal For:Team Leaders, HR Professionals, Organizational Development Teams, Department Heads, Executive Coaches
Lead With the Brain in Mind: The Neuroscience of Engagement, Trust, and High-Performing Teams
You’ll discover how to build a culture that supports motivation, psychological safety, and cognitive diversity. Whether you’re leading a fast-growing company, guiding organizational change, or building next-gen leadership skills, this session offers a science-backed approach to elevating your impact.
Key Takeaways:
- Discover how the brain responds to leadership, feedback, and trust
- Learn how to design cultures that support focus, energy, and wellbeing
- Gain tools to lead with empathy, clarity, and strategic alignment
Executives, Team Managers, People and Culture Leaders, HR Directors, DEI Advocates
Designing Loyalty: The Neuroscience of Great Customer Experiences
Customer loyalty grows from connection. This session reveals how the brain responds to storytelling, anticipation, and emotional reward across every stage of the customer journey.
You’ll learn how to create interactions that are memorable, satisfying, and repeatable. Whether you’re shaping an onboarding flow, refining a retention strategy, or leading a CX team, you’ll gain insight into what makes experiences stick—and why customers return.
Key Takeaways:
- Learn how to shape first impressions that build trust and curiosity
- Use emotional and sensory cues to drive deeper brand connection
- Design experiences that build long-term loyalty and engagement
CX Professionals, Service Designers, Customer SuccessTeams, Marketers, Brand Strategists
Customized Presentations with
Actionable Solutions
Every program is tailored to your specific audience, as no two audiences or events are alike.
Contact Lisa’s team today to see how she can customize a presentation
to accomplish all of your meeting objectives.
Meet Lisa
No one ever believes me when I say this… but I never planned to be in the spotlight. I didn’t want to be the person on stage or the center of attention. I still consider myself an “extroverted introvert,” which basically means I love connecting with people, but also love when the room gets quiet again.
Like many people, my life took a few turns I didn’t expect… and I’m grateful for every one of them.
Before I ever produced an event or built a business, I worked in neuropsychology, where I had the privilege of helping Alzheimer’s patients and individuals with brain injuries. Every day was different. One moment, someone might forget who I was entirely. The next, I’d be helping them navigate the most basic tasks. That experience taught me something essential: the brain craves safety, connection, and meaning, and it’s our job to create environments that support that.
It also taught me how to build trust, fast.
After taking time off to raise my three kids (yes, I was bored...no shame), I launched ElectraLime Marketing, a digital marketing agency that quickly grew into a full-scale strategy and production company.
I worked with speakers, authors, coaches, and influencers to help them scale through smart, intentional event marketing.
And along the way, I fell in love with the world of events.
In 2019, I focused in fully, turning my attention to producing and designing live, virtual, and hybrid events, working with Fortune 500 companies, associations, and growing organizations around the world. I combine my background in brain science, digital marketing, and process-driven production to help clients build smarter events and more meaningful audience experiences.
In 2021, I launched YourEventMarketplace, a global directory designed to connect event professionals with trusted partners and resources. It’s my way of giving back to an industry that means so much to me.
Today, I speak and consult internationally on the neuroscience of engagement, trust, communication, and experience design. Whether I’m on stage, behind the scenes, or helping teams rethink how they connect. I’m always focused on helping people create environments where the brain can do its best work.