GROW & SCALE Your Business Through
EVENTS
On-stage & virtual keynotes that give your attendees the tools to build relationships that grow business through exciting, engaging and experiential events.
COMPANIES WHO HAVE INVITED LISA TO SPEAK
The Future is Digital
Why Digital Events Must be Part of Your Permanent Digital Marketing Strategy
The ever-changing landscape of digital marketing can make it difficult to predict your outcomes. Rising ad costs, competitive markets, platforms giving users control over how they are being tracked… these are all variables that can have a negative impact on your marketing and their outcomes can be out of your control.
By incorporating digital events in your digital strategy, you control who your message reaches and the outcomes of your marketing strategy.
Key Takeaways:
- Increase brand awareness, establish relationships, and boost sales through events
- Incorporate digital events into their communications strategy
- Re-imagine virtual events to create an experience that audiences love
How the Three E’s of Events are Changing in the Digital World
Over the last two years, the digital event landscape has completely transformed. Companies are realizing they can go beyond the traditional event sales model and use events to build relationships with global audiences and connect with remote workers. With these changes, attendee expectations have changed, and companies need to have a well thought out approach to digital events.
Key Takeaways:
- Craft digital event experiences that captivate your customers and employees
- Master the art of engagement to deliver meaningful human-to-human moments in the digital space
- Implement long-term community engagement that continues to build relationships post-event
A Future-Focused Blueprint for Digital Events
Delivering effective and memorable virtual and hybrid events is the new business imperative. Incorporating events as part of your marketing strategy is essential to business growth and scale, whether you are a corporation, organization, association, entrepreneur or brick and mortar. Creating valuable digital events requires sophisticated strategic planning and high-level expertise to ensure they are successful and delight potential and existing customers.
Key Takeaways:
- How the Three E’s of Events are changing in the digital event world.
- What the one element is that you need to get your attendees excited about your event (hint: it’s NOT your technology)
- Why you should focus on your post-event plan to build your future
Customized Presentations with
Actionable Solutions
Every program is tailored to your specific audience, as no two audiences or events are alike.
Contact Lisa’s team today to see how she can customize a presentation
to accomplish all of your meeting objectives.
Meet Lisa
No one ever believes me... but I never wanted to be in the spotlight. I never wanted to be noticed or "stand out" or have people watch me. I am what I refer to as an "extroverted introvert."
However our lives often evolve to take us down a different path than we originally planned and for that I am thankful.
My early career path usually surprises people. My background is in Neuropsychology and I had the distinct privilege of working with Alzheimer patients and brain injury patients. Every day presented a new challenge... especially with the Alzheimer patients who could forget who you were from one moment to the next. Having to constantly re-establish trust and find ways to engage with them was one of the greatest lessons I learned.
Building relationships creates trust and engagement.
Fast forward a few years and I was married and had three little kids. Even though I intentionally had stayed home to raise my kids... I was bored. Yes! Bored!
That was when I decided to launch the first of two businesses, ElectraLime Marketing.
I grew the company into a full scale digital marketing agency, working primarily with Speakers, Authors, Coaches and Influencers. We used events as part of their marketing plan to grow and scale their businesses...
... and you should too!
I LOVED the world of events and decided in 2019 to niche down even further to only focus on events. My experience with live and virtual events comes from years of working with Fortune 500 companies, organizations and associations.
I combine my systematic processes with my digital and online marketing experience to customize and manage the event from start to finish. I am an event strategist, producer and manager who designs, builds and produces hybrid and virtual events. From virtual summits to large corporate events and full-scale conferences, I provide the expertise to identify the right stage to share your unique message.
The second company, YourEventMarketplace, was launched in 2021 to help event professionals and specialists connect with new partners and discover new resources. It was a way of giving back to the events community that suffered greatly due to the pandemic.