Meet Lisa
No one ever believes me when I say this… but I never planned to be in the spotlight. I didn’t want to be the person on stage or the center of attention. I still consider myself an “extroverted introvert,” which basically means I love connecting with people—but also love when the room gets quiet again.
Like many people, my life took a few turns I didn’t expect… and I’m grateful for every one of them.
Before I ever produced an event or built a business, I worked in neuropsychology, where I had the privilege of helping Alzheimer’s patients and individuals with brain injuries. Every day was different. One moment, someone might forget who I was entirely. The next, I’d be helping them navigate the most basic tasks. That experience taught me something essential: the brain craves safety, connection, and meaning—and it’s our job to create environments that support that.
It also taught me how to build trust, fast.
After taking time off to raise my three kids (yes, I was bored—no shame), I launched ElectraLime Marketing, a digital marketing agency that quickly grew into a full-scale strategy and production company.
I worked with speakers, authors, coaches, and influencers to help them scale through smart, intentional event marketing.
And along the way, I fell in love with the world of events.
In 2019, I focused in fully, turning my attention to producing and designing live, virtual, and hybrid events—working with Fortune 500 companies, associations, and growing organizations around the world. I combine my background in brain science, digital marketing, and process-driven production to help clients build smarter events and more meaningful audience experiences.
In 2021, I launched YourEventMarketplace, a global directory designed to connect event professionals with trusted partners and resources. It’s my way of giving back to an industry that means so much to me.
Today, I speak and consult internationally on the neuroscience of engagement, trust, communication, and experience design. Whether I’m on stage, behind the scenes, or helping teams rethink how they connect—I’m always focused on helping people create environments where the brain can do its best work.